Original SEO Post: SEO and Net Neutrality

The Internet is one huge walking advertisement for freedom. Anything that can be imagined can be actually done. Everything can be exchanged, whether a physical good, an opinion that that has been never thought of before, or a nugget of knowledge and wisdom. But there are some people who are striving to at least control this freedom, since it puts a huge strain on the millions or even billions of devices that make up this huge connected network.

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Net neutrality is defined as the equal and fair treatment of all data that is being circulated on the Internet as well as the traffic that facilitates this circulation. It leaves no room for the following: filtering and blocking of content, data discrimination or the intentional downgrading of bandwidth and speed for some Internet services, and the forcing of premium plans provided by Internet service providers.

So how does search engine optimization factor in net neutrality? The reason can be summed up in one word: competition. When many individuals and companies engage in SEO via several means such as making an original SEO post, they are competing against each other for the top prize of getting noticed first and being relevant in several search engines. If there is no filtering and blocking of content as well as data discrimination, the competition will be much healthier, and the competitors will be on equal footing since there is no one to restrict what they are trying to say via their sites and pages. This is freedom of expression at its widest area of coverage: the entire world.

But then, some shady SEO practitioners will take advantage of the unrestricted freedom that net neutrality offers. Using black-hat SEO techniques, they will shut out or demote sites that use the original SEO post as well as other white-hat and organic SEO techniques. Fortunately, there are measures to control this chaos. Besides measures by Google and other search engines in terms of changing their algorithms that penalize sites that use black-hat SEO techniques, there is also legislation that does apply some kind of restriction against threats to online as well as real-life security. Chile and the Netherlands, which are some of the first countries that passed net neutrality laws, restricts sites that are gateways for spam, malware, traffic congestion, and criminal acts such as drug trading.

Related to the concept of net neutrality is search neutrality. Search neutrality is defined as the absence of restrictions or manipulations in terms of search engine page results. Search engines are not allowed to touch those results to prevent bias; and their algorithms must facilitate relevance to the search terms or keywords users are entering in the search boxes.

If search neutrality is implemented, that use organic and white-hat SEO techniques such as doing an original SEO post instead of sites that heavily rely on advertising will be greatly rewarded due to their relevance to the topic being searched. Original SEO post sites will, over time, get noticed more by users – which will add to their air of credibility since original content is their number one trademark.

Like in the case of net neutrality, search neutrality will be taken advantage of by some shady SEO practitioners due to the unrestricted freedom it offers. Because search neutrality forces search engines to publicly publish their algorithms, which are their best-kept secrets, spammers and shady SEO practitioners will exploit possible Achilles heels in those algorithms in order to artificially increase their sites’ search engine rankings. The absence of Panda, Penguin, and other algorithms that penalize sites that use unethical SEO techniques and spamming will only worsen this situation.

The Changing Landscape of SEO Services and Internet Marketing

When you’re looking at advertising from the past and the present, you will be greeted with various branches. You will find that there is traditional and non-traditional components at the helm, and they all seem to mesh into something known as internet marketing today. In the past, banner ads were completely outside of the frame of text links, as well as flash based ads, and even animated gifs. There are a lot of different pieces that used to be part of the best practices for marketers that are no longer in play, or are diminished in favor of search engine optimization strategies. However, just because the past has gone to the wayside in terms of advertising, doesn’t mean that there aren’t components that harken to what used to be the norm. SEO services navigate between these two worlds, of past and present to create a future for many companies online.

This all may not make sense to some, but it’s an important thing to understand before you hire a SEO services to help you with your optimization needs. The biggest mistake that small businesses and entrepreneurs make when it comes to search engine optimization is that they assume it’s an isolated medium of advertising. It is not isolated at all, and a professional will be quick to mention that. SEO today has a lot to do with internet marketing as a whole and is just one of the puzzle pieces to a much larger segment of the population. In essence, you cannot gain access to the captive audience of web users out there, without several branches working together in unison.

SEOHigh powered SEO services will not only deliver proper backlink generation, optimization on your pages, and do so with proper technique, they will deliver something that is very much a part of the bigger picture. That bigger picture needs search engine marketing as much as it needs to fall in line with optimal strategies for optimizing web pages. This form may cost a bit more, but it will bring to light something very interesting. It will pay the search engines off, giving certain businesses preferential reach over others.

When you pay for search engine ads and sponsored listings across their network, your site’s index will improve dramatically. Setting this up properly and looking for keyword packages that will help you advertise to potential clients is the key here.

Understanding how this works is simple, and doesn’t require a huge explanation. When hiring SEO services, they will set up keywords to utilize for search advertising. The advertisements will show up when certain words are searched for, guaranteeing you a spot amidst the top ranked searched terms. You pay nothing, if no one clicks through your page. However, if you get a click, you pay a small fee.

The role of SEM is just one of the many branches that website owners have to concern themselves with. Without attention to these components, getting targeted traffic becomes nearly impossible. Without that type of traffic generation, your pages could end up at the bottom of search listings, and that means no one will see your pages. That’s not a good place to be, but many people opt for that, instead of hiring competent services that can bring about serious marketing muscle. As with anything in technology, the landscape of interest is every changing. You could highlight one side of the marketing arena, and get some traction, but you’ll need to do more than that to gain an audience big enough to sustain future growth.

It’s very possible to get a lot of traffic without the use of search engine optimization. However, that will not sustain your webpage for the long term, it will eventually collapse and become a desert.

The Goals You Should Have For Link Building and SEO Quality

For the purpose of internet marketing, you have to chase a variety of different things. You cannot just go with one opportunity and hope to gain market share, because you will not get a lot of traffic that way. Sure, there are some companies that find success with brute force, but it’s not an easy thing. Some sites pull in thousands of hits, but they have so much content that it’s ridiculous to compare yourself with others. If you want to gain market share today, you will need to follow the course of seo, but with links at the helm. Backlinks are important, but are they the best route to getting ranked in search? The answer is absolutely yes. If you can get yourself ranked within search results, you will gain traffic with relative ease. Setting up goals is important. The following are just some of the things you should be anchoring and holding on to.

Do Not Buy Links From Non Reputable Dealers

BacklinksThe number one thing that you need to remember and set as a major goal is to not buy links from the average dealer. Look online for “buy links” and you will get hit with a lot of different opportunities to take a shortcut. Do not chase that, and do not spend a lot of money with 1,000 or more links. In fact, any company that is going to try to sell you bulk links from pages, don’t do it. You’re going to find yourself outmatched, outclassed, and outranked by competition as you take this bad shortcut. That’s not to say that you shouldn’t buy any links, but rather you shouldn’t buy “bad” ones. The bad ones are going to be sold by companies that are selling a lot of them at once. It’s easy to get yourself mixed up in this, so be careful not to allow yourself to chase the wrong elements, you need something positive, but not with the help of the wrong dealer.

Start Befriending Niche Sites To Link To You

Befriending Niche SitesThe next goal you should have in place is simple, befriend other bloggers, site designers and more. Find other people in your niche to help you with the marketing process and get them to link to you. Find a way to either engage them in conversation, or post a guest blog on their site to earn their trust and link. When you do this, your seo will become enhanced and your rankings will rise. You need to factor in the right kind of pages overall. Don’t just go with pages that you like, go for niche markets and sub-niches that are going to allow you to gain market share over time. Only when you chase this correctly, will you receive the right kind of attention overall.

Create Content That Earns You Credibility

Create ContentIf you want to chase the harder solution, then set a goal to create content that is diverse and is posted on a regular basis. Making sure that you’re posting a lot of content is very important, but overall, make sure that it’s diverse and has a lot of different factors to it. Often time’s people only post one type of option online and that makes their site feel a lot less impactful. If you want to gain more leverage, then make sure that you are chasing diversity with your content. That will absolutely help you gain serious traffic. If you only have one type of content, then people may not link to you straightway. Which is something that you can’t risk. Earning your links is a matter of posting a lot and making sure that it’s unique and compelling overall.